All business is local why place matters more than ever in a global virtual world quelch john a jocz katherine e 9781591844655 amazoncom books. All business is local why place matters more than ever in a global virtual world new york portfolio penguin 2012. All business is local why place matters more than ever in a global virtual world john a quelch and katherine e jocz penguin portfolio 2595 256p isbn 978 1 59184 465 5. Why businesses should never underestimate the power of place todays business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place its a paradox of the internet age now that its possible for businesses to be everywhere at once they need to focus on what it means to be one specific place at a timethe best global brands . All business is local why place matters more than ever in a global virtual world hardcover by john a quelch katherine e jocz please email or write store for pricing and availability information