In activating the desire to learn veteran educator bob sullo shows how to apply lessons from the research on motivation in the classroom according to the author we are all driven to fulfill five essential needs to connect. Ascd customer service phone monday through friday 800 am 600 pm 1 800 933 ascd 2723 address 1703 north beauregard st alexandria va 22311 1714. In activating the desire to learn veteran educator bob sullo shows how to apply lessons from the research on motivation in the classroom according to the author we are all driven to fulfill five essential needs to connect to be competent to make choices to have fun and to be safe. In activating the desire to learn veteran educator bob sullo shows how to apply lessons from the research on motivation in the classroom according to the author we are all driven to fulfill five essential needs to connect the research is indisputable students are less disruptive and do better academically in schools that cultivate the internal motivation of students