Customer relationship management integrating marketing strategy and information technology zikmund william g mcleod jr raymond gilbert faye w amazoncomau . Welcome to the web site for customer relationship management integrating marketing strategy and information technology by william g zikmund raymond mcleod and faye w gilbert this web site gives you access to the rich tools and resources available for this text you can access these resources in two ways. Customer relationship management is a business strategy that provides the enterprise with a complete dependable and integrated view of its customer base a crm system brings together lots of pieces of information about customers sales market trends marketing effectiveness and responsiveness. Customer relationship management crm is one of the hot topics in marketing and information systems today customer relationship management is a business strategy that provides the enterprise with a complete dependable and integrated view of its customer base a crm system brings together lots of pieces of information about customers sales