The book draws on the rich history of innovation by inventors and entrepreneurs ranging from the birth of typewriters to the emergence of personal computers gas lamps to fluorescent lighting. Mastering the dynamics of innovation 2 3 introduction capgemini consultings recent study on strategic planning and innovation reveals that norwegian ceos view innovation as crucial in delivering growth and prosper in an increasingly competitive market as much as 73 of norwegian ceos have. Mastering the dynamics of innovation offers a pioneering model for how innovation unsettles industries and firms and features fascinating histories of new product developments and strategies for nurturing innovation the most valuable book ive read in years the analysis is brilliant tom peters available august 1996. In mastering the dynamics of innovation utterback presents a compelling book at how innovation transforms industries raising the fortunes of some firms while destroying others
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