The olympic games effect how sports marketing builds strong brands 2nd edition us 4200 and engage the complete guide for brands and businesses to build cultivate and measure success in the new web revised and updated us 1895 total list price us 6095 discounted price us 4571 save us 1524. Download citation the olympic games effect how sports marketing builds strong brands revised and updated marketing at the olympics the attraction and the rewards essential reading in . Marketing at the olympics the attraction and the rewards essential reading in preparation for the 2012 london olympics the newly revised and fully updated second edition of the olympic games effect offers fascinating sports marketing and branding insights into the promotion of the games themselves and their unique attraction for corporations in particular. The olympic games effect how sports marketing builds strong brands paperback illustrated march 20 2012 by john a davis author 40 out of 5 stars 1 rating see all formats and editions